Utilizing a Social Media Strategy to Promote Your Company’s Mission and Values
Chicago SHRM Members $30 | Non-Members $60
3:00 - 3:15pm | Registration and Networking
3:15 - 3:30pm | Announcements
3:30 - 5:00pm | Presentation
5:00 - 6:30pm | Networking Event
This program qualifies for 2.5 SHRM & HRCI Recertification Hours
The Chicago SHRM Executive Insights Series is designed to bring you solutions and strategies around the crucial challenges that confront today’s HR professionals and business executives.
During this hard-hitting quarterly series, you will hear about key business trends, innovative concepts, thought leadership, and cutting-edge technology from the perspective of an executive. Hear from senior leaders as they share relevant and unique stories about their strategies for success in an ever-changing world and global economy. You don’t want to miss a glimpse into best-in-class organizations and the words of wisdom from high-level leaders to give you the skills and insights you need to be prepared for the future of work.
HR’s Social Media Strategy - Utilizing a Social Media Strategy to Promote Your Company’s Mission and Values
3:30pm - 5:00pm - Panel
5:00pm - 6:30pm - Networking Event
Social media is at everyone’s fingertips nowadays and used in our daily personal and professional lives. There are so many opportunities for organizations to harness this powerful tool to facilitate communication of their company’s mission and values to their employees and the marketplace.
Does your organization utilize social media as a strategy to communicate who they are to the marketplace through the organization's mission, vision, and core values? Could this method give great insight to your company culture both internally and externally? Does your organization encourage the use of social media to engage your employees to live the organization’s values? If it does, what has been the most effective message?
During this session, participants will:
- Listen to how other organizations created a social media strategy to communicate their missions/values
- Learn how to make the most of your organization’s presence on the web
- Learn how to facilitate the communication of the organization's mission and values through social media
Rebecca Macek, Director of Recruiting - CareerBuilder, LLC
Rebecca, director of recruitment at CareerBuilder, is an expert in all things talent acquisition. With 18 years of experience across multiple industries and all the way up to the global level, she has developed a passion for recruitment marketing, a love of new technologies and a keen eye for industry trends. Previously, Rebecca has worked for Grainger, Sears Holding and United all within the Talent Acquisition realm.
Jessica Schaeffer, Director of Marketing and Communications - LaSalle Network
Jessica Schaeffer is Director of Marketing & Communications at LaSalle Network, a national staffing and recruiting firm honored with more than 70 culture and revenue-based awards. Schaeffer has driven the organization’s social media and communications strategy, and oversees the marketing and PR teams at LaSalle Network. Jessica has been at LaSalle Network for six years and is on the Board of Directors for Chicago SHRM, and the American Marketing Association.
Nicole Stanley, Chief of Staff, NA - Digitas
Nicole, with over 20 years of experience in the industry, current serves as NA Chief of Staff of Digitas. With roles ranging from Marketing to Business Development to Talent to Operations over the course of her career, she has a full set of tools to navigate the ever-changing landscape of the advertising world. Over the course of her years at DigitasLBi, Nicole has been instrumental at leading Digitas at the local level to secure recognition as one of Crain’s Chicago’s Best Places to Work year after year. The agency has been repeatedly named one of Chicago’s Best and Brightest as well as the #1 Company to Work For in Illinois by the Best Companies Group. At the national level, DigitasLBi, under Nicole’s leadership, has also been awarded Ad Age’s Best Places to Work for three years running and 4A’s Agency of the Year in 2014 and 2015 by the Multi-Cultural Advertising Intern Program.
Emily Blum, Director of Marketing and Communications - Metropolitan Planning Council
Emily joined the Metropolitan Planning Council in January 2017 as director of marketing and communications, bringing 20 years of experience developing and implementing communications strategies around complex civic, social and political issues. Most recently, Emily served as director of marketing and communications at the Chicago Humanities Festival, which curates year-round live events that connect audiences with established and emerging thinkers. During her tenure she led the organization through a rebrand to help expand institutional visibility and brand awareness and introduced new audience engagement tools including post-event discussions. Prior to joining CHF she served as the senior director of communications for Heartland Alliance, where she led one of Chicago’s largest anti-poverty organizations through a rebrand, and introduced the organization's tagline, “Ending Poverty.”
Event cancellations must be received by e-mail 3 full business days in advance to qualify for a refund.
If you have any question or need any further information, please contact us at firstname.lastname@example.org or (312) 368-0188.