Case Study | An Employee Value Proposition
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When: Tuesday February 11, 2020
8:00 - 10:00 am
Where: Neal Gerber Eisenberg
2 North LaSalle Street, 17th Floor
Chicago, Illinois  60602
United States
Contact: Chicago SHRM Headquarters
(312) 368-0188

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An Employee Value Proposition:
Do we have one? Do we need one? How do we get one?

Chicago SHRM Members $ 30 | Non-Members $ 65


An Employee Value Proposition (EVP) is an employee-centric approach that helps employers articulate all they offer. It is the dynamic tool that delivers the company’s brand promise. An EVP includes the array of elements an organization provides for its workforce in return for the contributions the workforce makes to the organization. This encompasses the range of tangible rewards such as pay and benefits, as well as the variety of intangible factors that do not show up in paychecks, but nonetheless carry high value. An effective EVP helps businesses overcome many challenges associated with today’s competitive job market, including barriers to recruiting and retention. It’s the company’s promotional tool for discovering, developing, and delivering their brand promise. Regardless of whether it has been defined or applied – every organization has an EVP, but is the company using that EVP as a competitive edge to support business and HR initiatives? A great EVP resides within the hearts and minds of your workforce and community. It helps to attract, engage and retain talent, differentiates the organization, generates appeal across employee groups and creates line of sight to the culture.

This presentation lays the groundwork and provides steps and tools to develop an effective EVP.

Learning Objectives:

  • First, participants will learn how an effective total rewards program and EVP will have a positive impact on the organization’s goals and initiatives as an employer. They will learn how securing their current and future workforce’s buy-in creates a winning situation for their company, business, and employees.
  • The second learning objective participants will gain is how a strong total rewards program and EVP improves their organization’s ability to attract and keep top talent. They will understand how consistent experiences from recruitment through employment make a huge impact. Participants learn how to create a line of sight culture where employees accept and embrace the company’s vision, business strategy, roles and expectations, and rewards.
  • The third learning objective is to teach participants how to do it. Participants will receive proven steps to develop an EVP with step-by-step guidelines. They will learn the specifics of the three phases of the EVP – discovery, development, and delivery.

Speaker: Andrea Goodkin, Executive Vice President, Human Resources Consulting Services - HUB International 

Andrea is the practice leader for HUB’s Human Resources Consulting Services practice. With over 27 years of combined in-house human resource leadership and consulting experience across diverse organizations, Andrea leads the consulting services and strategic management of the practice. With a specialized talent for building and developing high-performing human capital programs, systems and teams, Andrea applies her extensive experience to help clients build and implement cost-effective and cutting-edge workforce strategies and solutionsBefore joining HUB, Andrea was head of Human Resources for the Northern California offices of Baker McKenzie, one of the world’s largest global law firms. She spent her early career at AtomFilms/AtomShockwave, the Washington State, Department of Labor and Industries, and Federated Department Stores, where she led the development of multiple HR programs and teams. 




Event cancellations must be received 3 full business days in advance of the event by e-mail to qualify for a refund.
If you have any question or need any further information, please contact us at or (312) 368-0188.